UX is an art (crossed with a science) of thin margins.
The difference between okay and epic can literally be a single line of context, a notification or a relatively mundane feature.
Well Audible, I’ve tasted your menu, and here are some things to change: 
Nudging repeat purchases
Automatically refresh and reorder the “for you” carousels. I want to see more items.This component should refresh and reorderIf I drag a carousel to the end, fetch more results like Amazon do.If I refresh the page, find new featured books to show. I’m sick of looking at the same one all day.If I get to the final chapter of a book (acknowledgments), mark it as “finished” automatically. My library is full of books with seconds or minutes left.My library is full of books with only end credits leftWhen it says “because you listened to”, let me click on that component to find a full search of similar titles.Make it clear what the price per credit is, instead of “3 credits for £28.99” and making me work it out.How much is each damn credit?Show “days until your next credit” in days, not in a date. I.e., “7 days until your next credit” is more useful than printing a date.How many days is that? Contextualise it for meMark the cheapest option of purchase, if the book is in a deal and cheaper than buying credits.After buying credits, don’t make me refresh the page to see them. Just refresh automatically and take me back to that book.The bar charts for listening time are really broken. Fix ‘em.The “riddle” badges are nonsense, just tell me what I need to do to unlock them.Then, let me track my progress towards the badge. Show me a progress bar or something. I’ve got no idea how close I am.
There we go Audible, 12 things to fix.
If you’re into UX, you can read the full analysis here, including cheatsheets and a meme of someone being wedgied.
This is slide #6 of 93
Enjoy.
12 simple UX changes Audible should make to sell more stuff was originally published in UX Planet on Medium, where people are continuing the conversation by highlighting and responding to this story.
