Teddy Pirate | Co-Living Hostel
A Case Study of a Co-Living Hostel Website
Teddy Pirate — Co-Living Hostel
Case Study by: Valerian Kleinschnitz 
Teddy Pirate is a surf and co-living hostel in Taghazout. Taghazout is a popular surfing destination in Morocco, and Teddy Pirate offers a unique, welcoming environment for travelers and surfers alike. The Teddy Pirate website for their hostel is teddypirate.com. This site provides information about the hostel, including accommodation options, facilities, activities, and contact details.
How to make the website more competitive with other co-living and co-working websites in Surftown Taghazout?
1. Emphasize
The Research:
What are the most important things when choosing a hostel?
Survey
For most users, the cost of accommodation plays a big role. After that, users decide based on the pictures, then the location, followed by the ratings and facilities of the hostel.
What else is important for you in a hostel?
Survey
What is important for you in a co-living space?
Survey
Meeting new people and being part of a community is very important for travelers and digital nomads who want to stay at a co-living hostel.
How do you search for hostels?
Survey45% of users look up the hostel’s website after finding it on Booking.com.Only 30% book directly on the hostel’s website, while the rest book through third-party websites like Booking.com.What users say:“Website only if it’s cheaper.”
“I look at booking and then I call the hostel to see if I can get a discount when booking directly.
Why would you work remotely in a different place, similar to a digital nomad?
Survey
The User Persona
User Persona
2. Conceptualise
Competitor Analysis:
Comparison of functionality within competitors.
Competitor Analysis
The website of Teddy Pirate is missing certain functionalities that its competitors have. It doesn’t offer discounts, newsletters, deals, recommendations, and other features. Many of its competitors also lack some of these, like discounts. By filling this gap in the market, Teddy Pirate can gain an advantage over its competitors.
Comparison of structure within competitors
Competitor Analysis
Competitor Analysis of Co-Working and Co-Living Space.
Competitor Analysis
Problem & Hypothesis Statement
Problem Statement
Travelers feel uncertain about hostels because they don’t know if the hostel fulfills their expectations and the needs of a digital nomad. They are concerned about not getting the best price.
Hypothesis Statement
The website can address each uncertainty in detail so that the user feels comfortable booking there. By indicating the price difference between a third-party website like Booking.com and the hostel’s website, the user can be certain of getting the best possible price.
Story Board of Mike
Story Board
3. Design
The Mood Board
Mood Board
Ideation: Mid Fidelity Prototype
Mid Fidelity Prototype
Exemplification
The new layout of Teddy Pirate’s website has a clear structure designed to engage users effectively. Initially, it presents the co-working hostel, offering a strong first impression. Users tend to react strongly to visuals, so the first image displayed covers the entire screen to captivate their attention.
Following this, the website outlines the hostel’s benefits and highlights what sets it apart from competitors, including information about available discounts. Additionally, the site addresses all the needs of a digital nomad by:
– Presenting the co-working and co-living spaces
– Showcasing facilities such as the kitchen and bedrooms
– Highlighting special activities
– Suggesting special deals for long stays
To further convince potential customers, the website concludes with recommendations, social media posts, and blog posts. These elements provide the final nudge for users to choose this hostel.
High Fidelity Prototype
High Fidelity Prototypehttps://medium.com/media/003e694ca0f1008b23987406f6ed2c37/hrefhttps://medium.com/media/1ddefef6a137485f0d9fe467aa1f594b/hrefhttps://medium.com/media/8550abf86bdd8040d1e68f6c4378943e/href
FOR THE FUTURE…
Test, test, test!
Thank you for reading to the end! 🙂
Please let me know in the comments what you think about the case study.
Teddy Pirate — a surf and co-living hostel
Also visit:
Surfreisen: The vagrant Surfer – the Surf & Travel BlogValerian-Kleinschnitz
Teddy Pirate — Co-Living Hostel was originally published in UX Planet on Medium, where people are continuing the conversation by highlighting and responding to this story.
